Your public web site can range from an extended profile at the modest end -- to an interactive site with forms -- to a completely original database-driven site with embedded scripting logic.

We start with a planning process that focuses on your goals, audiences, existing and contemplated content, and budget.

The planning process is very important. Our planning process takes into account the many special issues that may arise because the site or project involves law, lawyers, and clients. That is because law, lawyers, and clients are our focus, not a sideline.

When it comes to content and navigation, our benchmark is simple: genuine reader-centered value.

There's a lot more to deal with than web technologies in creating legal web sites and applications.

We are sensitive to legal ethics issues and to the creative tension that can derive from simultaneously belonging to a traditional profession but publishing on a rapidly evolving world wide interactive medium challenging traditions of all sorts.

Lawyers can make the transition to the Web, and some have done so very successfully. Like almost anything, a lot has to do with how much planning and effort you are willing to put into it and how high you set your own goals in this new arena.

The good thing about web sites is that they can change and grow as your goals and commitment to the Web medium itself evolves.

When we have answers from the preliminary planning process, we develop an overall site concept, individual page concepts, navigation concepts, and criteria for appearance.

Then we begin to build the site, providing you with sample pages, testing, refining, and finally publishing to the Web.

We build a site with visibility to search engines in mind. Our PLW/SiteBuilder techniques can give your site the advantage of organization and programming logic along with the benefits of high search engine visibility.

We submit your site or individual pages to search engines and directories, including those that uniquely focus on the legal profession and your local area.

We do not stop when the site is up.

We offer suggestions about how to integrate your web site into your overall marketing and, most importantly, how to tie your site and your practice more closely together.

While your firm can start modestly, the promise of web technology and your presence on the Web will ultimately be to serve clients in new, streamlined ways. Your web site can evolve at your direction and assist your practice to develop and evolve at the same time.

The Web is changing many of the old "rules" we used to take for granted.